Overview

Siddha is a fintech platform enabling real-world asset tokenization to unlock liquidity for SME receivables, oil-based contracts, and real estate-backed loans. Designed for institutional investors and treasury teams, Siddha offers seamless workflows, real-time data, and cross-chain treasury analytics.

My Accomplishments

Led UX design for 4 mission-critical interfaces: Platform Dashboard, ERP-Blockchain Integration, Admin (God Mode), and Invoice Lifecycle View.

Collaborated with cross-functional teams to translate technical infrastructure into intuitive UI flows.

Contributed to product storytelling by aligning UX with business objectives in pitch decks.

Problem

Institutional investors and SME banks face critical challenges:

A lack of liquidity due to trapped receivables and rigid compliance systems creates a $3.5T bottleneck in working capital.

  • 12,871 U.S. banks eliminated in the past decade

  • 48 million small businesses blocked from capital

  • $900B+ in mid-market receivables remain untapped

Solution

Siddha introduces a tokenized liquidity management platform that:

  • Allows instant fractionalization of invoices and credit assets

  • Provides real-time tracking of Net Asset Value (NAV), on-chain reserves, and performance

  • Enables cross-chain fund distribution across Ethereum, Arbitrum, Polygon, and beyond

  • Simplifies fee reconciliation, liquidity utilization, and regulatory reporting

Product Architecture Diagram

UI Design - Pools Overview

  • Displays available real-world asset pools with key financial metrics

  • Highlights APY, min investment, auction close dates

Fund Detail View

  • Tabs: Overview, Assets, Liquidity, Reports, Data, Fees

  • Real-time chart of token price and NAV over time

Asset Table

  • Downloadable ledger with sortable columnsDisplays all NFTs and financing maturity

  • Downloadable ledger with sortable columns

Liquidity Tracker

  • Bar graph showing origination vs. repayments

  • Utilization rate and transaction history

Reports & Fees

  • Fee waterfall structure with executed/pending fees

  • Downloadable balance sheet & historical snapshots

Treasury Dashboard

  • Multi-chain allocation tracking

  • Performance of Ethereum, Arbitrum, Polygon portfolios

  • Real-time pie chart and historical line graph

Interactive Prototype

This interactive prototype showcases Siddha’s core dashboard for real-time invoice tokenization and liquidity orchestration. Designed for SME banks and financial institutions, it demonstrates how users can easily track capital, filter invoice data, and trigger asset workflows.

Outcomes

Designed and delivered a fully interactive Figma prototype

  1. Enhanced data transparency using layered architecture (overview → drill-down)

  2. Introduced multi-chain wallet onboarding for ETH/ARB/POLYGON

  3. Developed token ratings, collateral disclosures, and real-time NAV updates

  4. Streamlined complex financial flows into a user-centered UI